Sebastian Masuda

The Appeal of Tokyo for Sebastian Masuda

To me, Tokyo is a colorful, crazy town that absorbs fashion and culture from around the world and uses them to create an original culture of its own.

If I had to say what it is that I love about Tokyo, I’d have to say, first of all that it’s the freedom Tokyo gives to be who you are; and second, it’s the new culture this city creates, unlike any other place in the world.

Tokyo has been great for my work. I opened my shop, 6% Doki Doki, in Tokyo’s Harajuku district in 1995. I’ve now been active in Harajuku for over 20 years.

All of my works draw on Harajuku for their context. The colors and shapes I use could only have been created in Tokyo.
Kawaii Monster Café, a coffee shop I produced and opened in the summer of 2015 with the theme of “the new Tokyo not yet seen by anyone.”


Sebastian Masuda

Artist and art director. After a busy career in the worlds of theater and modern art, in 1995 Masuda opened his shop, 6% Doki Doki, in Tokyo’s trendsetting Harajuku district. In 2011 Masuda attracted the art world’s attention with his production of PONPONPON, a music video for the model/singer Kyary Pamyu Pamyu. In summer 2015, again in Harajuku, Masuda opened Kawaii Monster Café. One of the most spacious cafés in Tokyo, Kawaii Monster Café offers concept art, fine art and drama, all produced by Masuda. In 2014 Masuda set up shop as an artist in New York, where he is currently exhibiting Time After Time Capsule, an art project with sights set on the year 2020.