The Appeal of Tokyo for Sebastian Masuda
To me, Tokyo is a colorful, crazy town that absorbs fashion and culture from around the world and uses them to create an original culture of its own.
If I had to say what it is that I love about Tokyo, I’d have to say, first of all that it’s the freedom Tokyo gives to be who you are; and second, it’s the new culture this city creates, unlike any other place in the world.
Tokyo has been great for my work. I opened my shop, 6% Doki Doki, in Tokyo’s Harajuku district in 1995. I’ve now been active in Harajuku for over 20 years.
All of my works draw on Harajuku for their context. The colors and shapes I use could only have been created in Tokyo.
Kawaii Monster Café, a coffee shop I produced and opened in the summer of 2015 with the theme of “the new Tokyo not yet seen by anyone.”